AcmeNov 10, 2024 – May 4, 2026
Acme Downtown is bleeding the most: posting collapsed on Aug 14 and impressions have slid 31% since. Acme Riverside's Mobile Maps surface is decaying - likely a category change in late June. Acme South's conversion rate fell 33% after a primary-photo swap, and Acme West's review response time has degraded from 1 day to 14. Five locations, five distinct fix priorities - none of them generic.
The biggest shifts in your profile health
Acme Downtown: posting cadence collapsed
Posts dropped from 12.3/mo to 0.0/mo around Aug 14 (-100%). The day after, impressions began a 31% slide.
The staff member managing the Acme Downtown GBP account stopped posting on Aug 14 - same week the reply-tone in reviews changed measurably, suggesting a personnel change.
Re-establish a 2-3 posts/week cadence at Acme Downtown within seven days; assign a clear owner.
Acme Riverside: Mobile Maps impressions falling
Mobile Maps fell 24% while Desktop Search rose 7% — a surface-specific Maps ranking issue, not a brand awareness problem.
Acme Riverside's primary category was changed in late June - Mobile Maps tends to lag category changes by 3-5 weeks, which lines up with the inflection.
Audit Acme Riverside's category accuracy and recent service-area changes; revert any unintentional edits.
Acme North: emerging negative theme - "wait time"
Mentions of "wait time" grew 340% in the recent 90 days at Acme North.
Acme North added a new partner physician in June; volume spiked but front-desk capacity didn't. The wait-time complaints align with that staffing change.
Audit front-desk staffing ratios at Acme North and respond publicly to the recent wait-time reviews acknowledging the change.
Acme South: conversion efficiency is leaking
Action rate fell from 4.20% to 2.81% (-33%) — impressions aren't translating to calls/visits.
Acme South's primary photo was replaced in early September with an off-brand exterior shot. Conversion typically drops 15-35% after a primary-photo regression.
Restore Acme South's prior primary photo and audit photo recency network-wide.
Acme West: review response time has slipped
Median 1-star response time grew from 1.2d to 14.5d.
The reviewer-response inbox at Acme West likely lost its single owner mid-July; without an SLA, response decay is exponential.
Set a 24-hour SLA on review responses, prioritized by star rating; assign a single named owner at Acme West.
When the trends shifted, and where
Every dated event our analyzers flagged across all locations.
Where to look first across your network
| Location | posting | visibility | reviews | conversion | qa | content |
|---|---|---|---|---|---|---|
| Acme Downtown | ||||||
| Acme Riverside | ||||||
| Acme North | ||||||
| Acme South | ||||||
| Acme West |
Every other trend we found
Acme Downtown: Q&A is being hijacked
5 unanswered, 8 public-only — oldest unanswered question is 187 days old.
Multiple incorrect public answers about insurance acceptance were posted in May and remain top-ranked. Google ranks public answers when the merchant is silent.
Reply to every unanswered question this week and override public answers where wrong.
Acme Riverside: photo cadence is decaying
112 days since last merchant photo. You uploaded 8.0/mo earlier vs 0.5/mo recently.
Photo uploads stopped the same week posting cadence collapsed at Acme Downtown - both signals point to the same departed staffer.
Set a 1-photo-per-week minimum with a phone-camera SOP for staff.
A focused plan, not a generic checklist
- Restore Acme South's prior primary photo
- Reply to every unanswered Acme Downtown question this week
- Set a 24-hour review-response SLA at Acme West with a named owner
- Re-establish 2-3 posts/week at Acme Downtown and Acme Riverside
- Audit Acme Riverside's primary category - revert if changed
- Fix front-desk staffing ratios at Acme North and respond to recent wait-time reviews
- Codify the top-cohort cadence as your network minimum
- Stand up weekly photo-upload SOP across all five locations
- Document a brand voice guide so handoffs don't reset audience familiarity
SlashPost can fix all of this on autopilot.
We post for you, respond for you, and keep your profile fresh — so the next time someone runs an audit, the numbers move the other direction.
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